It’s not their strategy, financing, lack of marketing or sales effort…
You could be putting in all the effort in the world, but if you don’t have this step right, you’ll hear crickets in your inbox.
Many business owners think connecting, DMs, and a good profile are enough for LinkedIn prospecting.
They don’t realize what’s holding them back from reaching the next level.
Leveraging the data they already have.
Here are 4 ways to leverage data when prospecting on LinkedIn:
- If you aren’t talking to the right people, the rest doesn’t matter.
- Your customers don’t want personalization, they demand it.
- Measure what matters
- Follow the yellow brick road to unstoppable results
1. If you aren’t talking to the right people, the rest doesn’t matter.
If you talk to the wrong person, your messaging wont be aligned and they won’t be interested.
It’s not your fault either, as LinkedIn’s search tends to include a lot of profiles you did not ask for.
A large majority of people believe it is “just a numbers game” and don’t know they are using “dirty” lists (or don’t care to clean them).
How do you solve this?
- Use a filtration/qualification process. We saw an instant 2x boost in qualified conversations with this.
- Avoid the search results completely and use LinkedIn Groups.
2. Your future clients don’t want personalization, they demand it.
I doubt approaches like this make a good first impression.
I don’t know about you, but I love getting something that’s personalized.
Messaging that’s authentic and relevant will stand out more than any post or ad.
With content, you are appealing to the algorithm, for prospecting, we are using personalization.
Find things you can bring up in conversation that would make it relevant.
Roll out the red carpet to your ideal prospects.
Stimulate intrigue.
Spark sales.
3. Measure what matters
At APEX Conversion we look at just 3 numbers.
- Acceptance Rate – How many people accepted / how many we sent a connection request to. ie. 86 new connections / 100 connection requests sent = 86% Acceptance Rate
- Reply Rate – How many people replied out of those that accepted? ie.72 replies / 86 new connections = 83.8% Reply Rate
- Interest Rate – How many conversations turned into them opting in? ie. 57 opted-in / 72 replies = 79.2% interest rate
For example: If your average sale is $15,000, you just added $855,000 into your pipeline.
Your pipeline will increase by almost a million dollars every week.
This is what we have set as our targets with our clients, and the opportunity that is possible when you systemize growth.
4. Follow the yellow brick road to unstoppable results
Ever feel like you are shooting darts while blindfolded?
We should just “know” what to do next, right?
Recent studies show that even professionals only predict winning variants 52% of the time.
Without a systematic way to test, your chances of growth is left up to sheer luck.
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- Find the golden nuggets in your data through data analysis
- Define the minimum test needed to prove out
- Sort ideas in order of impact and ease
- Prioritize
- Create a culture of consistent testing
Want to go faster?
1. If you’re looking for traction on LinkedIn, the best place to start is with a free audit so you can know what you personally should focus on: → LinkedIn Audit
2. Level up your messaging: → Prospect Primer Pack
3. Don’t miss out on potential clients on LinkedIn due to small details. Our white-glove service and proven frameworks ensure that no opportunity goes unnoticed. → Blueprint Session
