I was on a call with a friend yesterday.
Since our last call, they hired a person to help with LinkedIn.
At first, it was great.
The person swiftly executed on the tasks that were given.
They had a great attitude.
Since they were from another country, they were also really cheap.
However, my friend ended up spending more time than he wanted to leading the whole thing.
So I asked him a question.
“How long do you plan on having this business?”
“Well, this is what I plan on doing for quite a while” he replied.
I see this a lot.
Businesses that are boot-strapped, tend to “tack on tactics” as I like to say.
Trying individual things to see how well they work.
Which is great, I am all for testing.
Doing things without a long-term plan hurts success and makes the business owner realize they need a strategy.
Tactics alone is similar to building a house of cards.
Relying on specific trends to hold up.
I proceeded to tell him that for sustained success, especially when relying on external help, you need a strategic foundation.
I get a lot of people who want me to help them with executing a specific tactic.
To really help them become an authority in their market, develop predictability, and more effectiveness, I always recommend working from a deeper strategy to compete long-term.
Strategy, instead of a house of cards, is more like a skyscraper.
It has a much deeper foundation.
Now, instead of relying on tactics, we have a strategy that we can swap out tactics in.
This is how you “protect” your success.
“Perfect 50 Leads”, launches in a few days.
Would love to help you develop your unique strategy.
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