The Right Conversations > Opt ins
Everything was converting great until it wasn’t.
I took a look at what was going on and noticed something interesting.
Revenue was going up, but opt ins were going down.
Even more interesting, the best clients came from conversations, not so much a free resource or anything like that.
This gave me an idea.
What if I can just spark the right conversation with the right person instead of having to go through all that?
At that point, my testing approach was mostly focused on 2 things:
1. Identifying the “low hanging fruit” within the target market
2. Seeing which resource they need the most based on where they are at in the buyers journey.
With the goal of just sparking the right conversations, I ran some tests in my outreach.
Sure enough, focusing on sparking the right conversations with people in the market blew the opt in focused campaigns out of the water.
After seeing this, I updated my testing approach, the Rapid Refinement Protocol for internal and client use.
You can get a lot of ideas like this from just looking at what works in person and taking those principles to the internet.
What would you prefer?
Someone walking up with a resource? Or an expert asking the right questions?
Personally, I’d go with the right conversation with the right person.
