If you’re reading this, most likely you are in one of two situations.
1. Thinking of starting using LinkedIn and want to know the best way to do it.
2. Currently utilizing LinkedIn and doing some outreach, but may not be getting the results you feel you may deserve.
In 2016, I began using LinkedIn for outreach as phone calling and door knocking was effective, but I wanted something more efficient.
I fell in love with it and soon became my main way to land high-ticket, high-caliber, dream clients.
Not only for myself but in 2020 I went all in and built APEX Conversion, where we help industry leaders land incredible clients.
After tens of thousands of tests, we realized that there are three outcomes needed to be successful when it comes to LinkedIn Outreach.
- Focused Targeting
- Irresistible Personalization
- Unstoppable Results
In this no-holds-barred guide, I’m going to share with you the key factors that will have your LinkedIn inbox bursting at the seams with messages from high-caliber clients.
Focused Targeting
The thing we need to have effective LinkedIn outreach is focusing on your target audience.
This means narrowing down your search to individuals who are most likely to want or need your product or service.
Identify industry-specific groups and organizations, or individuals with similar job titles to your ideal prospects.
Determine your target audience
Market research helps you understand your ideal customers so you can tailor your products or services to meet their needs.
Analyze clients you have had success with to determine what demographic or psychographic factors they share and build a profile of your target audience.
Conduct surveys, focus groups, and analyze social media demographics to gather data on your target audience’s age, gender, income, interests, and preferences.
In Jim Collin’s book, Good to Great(would recommend), this is one of the first steps they take.
Look at the current T.A.M.
Find the current and future market opportunity is in the market with T.A.M. analysis
Total addressable market (T.A.M.) analysis looks at the size of the current and future markets for your product or service in order to help you plan accordingly.
Use data from previous sales, market research, industry reports, and competitive intelligence to gather information on your current and potential T.A.M.. (If you’d like to see what we look for, DM me “Dominate” to get our Domination Plan mini-training)
Uncover crucial customer needs and desires
Market research helps you understand what customers are looking for so that you can create products or services that meet their needs and wants.
The book, The Pumpkin Plan by Mike Michalowicz, is a great supplement to this.
Ask customers directly by conducting surveys, interviews, focus groups, online reviews, and other methods of data gathering to get a better understanding of their needs and desires.
This has a major impact on messaging conversion.
Understand your positioning
Understanding the competition will help you identify potential opportunities and threats to your business.
Analyze what they’re doing in terms of marketing, product offering, pricing, etc., and read customer reviews to uncover insights into their weaknesses and strengths.
Gain insight from industry experts
Industry experts can provide valuable insight into market trends, upcoming changes in technology or regulations that could affect your business, and other relevant information.
Once you’ve identified your target audience, take the time to research their interests, pain points, and challenges. This information will help you craft your approach and create messaging that resonates with your audience. Don’t be afraid to get niche and specific. The more targeted your approach, the better your chances of success.
Tip: Remember to make sure your profile is compelling for those you target, if you want to see where you are at, grab a free profile audit here.
Irresistible Personalization
Assuming you got the targeting right, the next step is personalization.
You want to make your target audience feel like you’re speaking directly to them.
This means using their name and referencing specific details or pain points that you uncovered during your research.
Avoid generic messages or pitches, as they’ll likely end up in the trash bin or ignored altogether.
Instead, create personalized messages that show your audience you’ve done your homework, and you have a solution to their specific problem. Click here to get our top converting intro messages.
Tip: If you have low reply rates, consider supplementing regular posting of content to have more opportunities to test what messaging resonates with the target market.
Unstoppable Results
Never stop testing, and you’ll never stop improving – David Ogilvy
How do we measure results?
We look at just 3 numbers.
- Acceptance Rate – How many people accepted / how many we sent a connection request to. ie. 86 new connections / 100 connection requests sent = 86% Connection Rate.
- Reply Rate – How many people replied out of those that accepted? ie. 72 replies / 86 new connections = 83.8% Reply Rate
- Interest Rate – How many conversations turned into them opting in? ie. 57 opted-in / 72 replies = 79.2% interest rate
If let’s say your average sale is $15,000, you just added $855,000 into your pipeline.
Your pipeline will increase by almost a million dollars every week.
We have hit numbers like these many times.
Not immediately.
When it starts out, it’s not even close.
If you’d like to get an audit on your current setup, click here to get a pipeline audit
With the right targeting and research combined with the you can have an insanely successful outreach campaign.
By focusing on your target audience, creating personalized messaging, and staying consistent in your efforts, you’ll be well on your way to dominating LinkedIn outreach.
Ready to take the next step in your business?
1. If you’re still looking for traction in with LinkedIn, I’d recommend starting with a free profile audit and strategy session: → LinkedIn Profile Audit
2. Level up your messaging: → Prospect Primer Pack
