I have been in the high-ticket digital marketing space for over 10 years.

Throughout my career, my outbound campaigns on LinkedIn have achieved a remarkable 90% response rate.

Earlier in my career, I not only doubled the conversion rates for numerous big-ticket(auto, rv, real estate) websites but was also honored with the “Conversion Club Award” for crafting landing pages with a conversion rate exceeding 78%.

If you can’t tell, I am obsessed with the high-ticket buyer’s journey 🙂

But do you want to know a secret?

I use the same 4 step framework every time.

Enter the “M.A.P.S.” Framework.

This is a framework I made to identify what will magnetize buyers along their journey.

This allows me to find and guide perfect-fit clients for myself and clients 🚀

It also allows me to compete on not only my positioning, but proximity to where they are at in the buyers journey.

In high-ticket, this is critical.

Here’s how it works:

1. M – Map the Journey:

Awareness: Identify how customers first learn about your product or service.

Consideration: Determine how they evaluate their options.

Decision: Understand what influences their final purchasing decision.

2. A – Analyze Pain Points:

Feedback Channels: Review content, comments, reviews, and direct feedback to grasp challenges or needs your audience faces.

Trending Discussions: Monitor discussions on platforms your audience frequents to identify recurring concerns or interests.

3. P – Pinpoint Underserved Areas:

Content Gaps: Identify topics or formats not being extensively covered by you or others in your niche.

Audience Segments: Recognize any sub-segments within your audience that may have unique needs or interests not yet addressed.

Engagement Opportunities: Find areas where there’s potential for deeper engagement, be it through interactive content, community building, or collaborations.

4. S – Strategize Solutions:

Content Strategy: Devise content that resonates with your audience’s interests, fills the identified gaps, and addresses their pain points.

Engagement Plan: Create a blueprint for how you’ll proactively engage with your audience, leveraging the insights gained about their preferences and behaviors.

Prioritize these based on potential impact and feasibility.

>>> ✅ Click Here to Get the M.A.P.S. Checklist for Free ✅ <<<

Application:

1. Begin by plotting out the entire Map of your buyer’s journey. Use available data, interviews, and observations.
2. Analyze every touchpoint, every interaction, every source of information or influence to understand where pain points or disconnects occur.
3. With this analysis, you can Pinpoint areas where the needs and desires of the buyers aren’t fully met, thus recognizing the underserved spots.
4. Finally, Strategize by developing interventions, new content, or changes in the process to address these underserved areas and improve the overall buyer’s journey.

By continually iterating through the M.A.P.S. framework, I’m confident you will have significantly hae higher conversions as you refine your understanding of perfect-fit clients, enhance their journey, and acquire them..