The Right Conversations > Opt ins

Everything was converting great until it wasn’t.

I took a look at what was going on and noticed something interesting.

Revenue was going up, but opt ins were going down.

Even more interesting, the best clients came from conversations, not so much a free resource or anything like that.

This gave me an idea.

What if I can just spark the right conversation with the right person instead of having to go through all that?

At that point, my testing approach was mostly focused on 2 things:

1. Identifying the “low hanging fruit” within the target market
2. Seeing which resource they need the most based on where they are at in the buyers journey.

With the goal of just sparking the right conversations, I ran some tests in my outreach.

Sure enough, focusing on sparking the right conversations with people in the market blew the opt in focused campaigns out of the water.

After seeing this, I updated my testing approach, the Rapid Refinement Protocol for internal and client use.

You can get a lot of ideas like this from just looking at what works in person and taking those principles to the internet.

What would you prefer?

Someone walking up with a resource? Or an expert asking the right questions?

Personally, I’d go with the right conversation with the right person.

“What’s the best way to get my LinkedIn connections onto my email list?”

This is a question I get a lot, and I completely understand why.

As you continue to expand your network on LinkedIn, you may find yourself wondering how to engage with these connections outside of the platform.

Perhaps you want to add them to your newsletter, your email list, or simply have a more direct means of communication because they aren’t opening your LinkedIn messages.

Whatever your goal, having your LinkedIn connections on your email list can increase the results you get from your LinkedIn efforts.

BENEFITS

1. Direct Communication -If your connections are on your email list, you no longer have to rely solely on LinkedIn’s messaging system.

Emails allow for more robust communication and enable you to deliver richer content that LinkedIn messaging may not be capable of.

2. Increased Reach – Not everyone checks their LinkedIn messages regularly.

Platform limitations such as sending limits can restrict your communication as well.

Having them on your email list is like having an insurance policy to ensure you can reach more of the connections you worked hard to get, maximizing your overall marketing effectiveness.

3. Analytics – Email marketing platforms like ActiveCampaign, Hubspot, High Level, etc. provide detailed analytics that help you track the performance of your campaigns.

You can easily monitor metrics like open rates, click-through rates, and conversions, providing data and insights into the effectiveness of your email campaign and allowing you to optimize and refine your strategies accordingly.

However, there are some challenges with converting your LinkedIn connections into subscribers…

CHALLENGES

1. Permission – Just because someone is connected with you on LinkedIn does not automatically mean they want to be on your email list.

Ideally, get their permission before moving them to an email list.

2. Avoiding Spam – Taking the wrong approach can result in your emails being perceived as spam, which could potentially burn the relationship.

It’s critical to be mindful of how you approach your connections so that your emails offer value and relevance to their interests and needs.

3. Email Deliverability – Cold emailing your list can impact your deliverability and may impact wether your current clients, etc. Get the emails you want them to get.

Tip: Use a different domain than your main one to keep the integrity separate

WHAT I’VE SEEN WORK

Based on my experience, this is the most effective strategy for converting connections to engaged email subscribers:

1. Create compelling lead magnets or offer exclusive content that has your audience wants to subscribe to. These opt ins can be on your profile, in your content/posts, and in targeted messaging campaigns.

Unlike just adding them to a cold email sequence, opting-in gets them looking for your emails vs hoping they see them.

2. For those who do not opt-in after some time, you could consider a cold email sequence that gently introduces them to the benefits of joining your list.

The key is to use relevancy to drive urgency by providing value, trying to get them to opt in first, and then reach out if they are not active. Being relevant by using Focused Targeting and Irresistable Personalization will lead to higher engagement and effectiveness.

If you’d like me to take a look at your setup and get an idea what I would do, grab a free 20 minute audit.

I was on a summit last weekend with some entrepreneurs.

“What makes a “better” client?” I asked the audience.

They all said the pretty much the same thing.

“We want clients who are eager to engage for the long term”

If you’re looking to get “better” clients, then we are going to need to look beyond revenue. 

Over the years, with dozens of clients across dozens of states, multiple countries, I have organized a handful of rules.

Here are my 5 Rules for Better Clients:

#1 Alignment with Your Brand Values:

Clients who share your business’s core values tend to have a stronger, more loyal relationship with your brand. They are more likely to become repeat customers and brand advocates.

Brand Alignment is a tricky thing. It exists naturally and helps attract your very first client. However, this alignment tends to get put on the back burner in favor of more clients – wherever they come from.

When you target the right clients, you gain insights that can drive the development of products and services that truly resonate with your key audience.

This alignment is critical in attracting high-value clients who seek solutions that specifically address their unique challenges and goals.

#2 Profitability and Longevity:

Better clients are not just profitable in the short term; they offer long-term financial benefits. They engage in repeat business, purchase higher-value products or services, and are less price-sensitive.

Targeting better clients helps in building a solid base of top clients who not only contribute to immediate sales but also play a key role in sustainable business growth through repeat business, referrals, and brand advocacy.

#3 Constructive Relationship:

These clients are interested in a collaborative relationship. They provide valuable feedback, helping you improve your offerings and business practices.

Targeting better clients leads to a deeper understanding of client needs and preferences. This knowledge allows for the creation of more personalized, relevant experiences, which are crucial for attracting and retaining top clients.

#4 Referrals and Networking Opportunities:

A better client often becomes a source of referrals, helping expand your network and introducing you to other potential high-value clients.

By targeting better clients, businesses can allocate their time, effort, and budget more effectively. Instead of spreading resources thinly across a broad audience, targeting enables you to concentrate on those who are most likely to become your top clients.

#5 Advanced Targeting:

Targeting is not just about narrowing your focus; it’s about intensifying your impact.

It’s a strategic approach to ensure that your efforts are directed towards those who are most likely to become your top clients.

Targeting for an audience is easy. Targeting for a sustainable segment of an audience that engages and aligns with you is substantially more difficult, but worth it.

Which is exactly what we do together inside Outreach Accelerator.

First. we help you audit your current clients as well as current opportunities on LinkedIn.

Then we align your profile to those opportunities with little known “growth hacks”.

Then setup systems to build an audience of qualified prospects in the market for what you offer.

Then focus on a “scaling playbook” of content and messaging that nurtures and converts.

To apply, click here to book a call with me.

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I was on a call with a friend yesterday.

Since our last call, they hired a person to help with LinkedIn.

At first, it was great.

The person swiftly executed on the tasks that were given.

They had a great attitude.

Since they were from another country, they were also really cheap.

However, my friend ended up spending more time than he wanted to leading the whole thing.

So I asked him a question.

“How long do you plan on having this business?”

“Well, this is what I plan on doing for quite a while” he replied.

I see this a lot.

Businesses that are boot-strapped, tend to “tack on tactics” as I like to say.

Trying individual things to see how well they work.

Which is great, I am all for testing.

Doing things without a long-term plan hurts success and makes the business owner realize they need a strategy.

Tactics alone is similar to building a house of cards.

Relying on specific trends to hold up.

I proceeded to tell him that for sustained success, especially when relying on external help, you need a strategic foundation.

I get a lot of people who want me to help them with executing a specific tactic.

To really help them become an authority in their market, develop predictability, and more effectiveness, I always recommend working from a deeper strategy to compete long-term.

Strategy, instead of a house of cards, is more like a skyscraper.

It has a much deeper foundation.

Now, instead of relying on tactics, we have a strategy that we can swap out tactics in.

This is how you “protect” your success.

“Perfect 50 Leads”, launches in a few days.

Would love to help you develop your unique strategy.

2 days left.

To get more info, make sure to subscribe to my newsletter, or if you want to get additional help, you can book a call with me.