Browsers to buyers: Guiding leads through a buyer’s journey

by Nate Morse | Apr 3, 2024 | LinkedIn, Sales

Your future clients need your help.

They need your help understanding options, knowing what to look for, what to avoid, and all the other obstacles during their buyer’s journey.

Some do this already, but sadly, this journey-driven leadership is fading in a world increasingly driven by superficial tactics.

I see a lot of coaches and consultants trying to get attention, hoping people buy from them.

Unfortunately, this leaves buyers “stuck” in the journey.

Your audience also needs help answering their internal questions.

And if you can’t answer them, they will go find some influencer to help them at which point you aren’t the thought leader anymore.

I am on a mission to catalyze the way coaches and consultants help their ideal clients navigate the buyer’s journey.

Afterall, coaching and consulting is needed before the sale.

Over the course of my 10 year career in the high-ticket space, I’ve been lucky enough to work with some amazing people and businesses.

All of my work has a nucleus that is this: Understand,map out, and help the underserved buyers in the market by being their guide, making them the hero of their own journey.

Imagine this scenario: you stumble upon a LinkedIn profile that piques your interest after liking a post.

Excitedly, you click on it, hoping to learn more about the person behind the profile.

But to your disappointment, all you find is content solely focused on what they sell, nasically reading a brochure.

Now, let’s be honest, if you’re still in the early stages of your buyer’s journey, this profile won’t resonate with you.

And that’s the issue.

Here are a few internal questions that your audience needs to answer before they can start working with you:

What do I need? Identifying personal or business goals, challenges, and what success looks like.
Is coaching or consulting right for me? Assessing if this approach fits their learning style, business needs, or personal growth plans.
Can I afford it? Evaluating budget, potential ROI, and exploring pricing or package options.
Who is the right coach or consultant for me? Researching qualifications, experience, and compatibility.
What results have they achieved with others? Looking for testimonials, case studies, and success stories.
How do they work? Understanding the coach or consultant’s methodology, tools, and communication style.
What commitment is required? Considering the time, energy, and changes needed to make the most out of the engagement.
What are the alternatives? Exploring other methods, coaches, or solutions to achieve the same goals.
How do I get started? Figuring out the process for initiating services, scheduling, and payment.
What should I prepare? Preparing personal or business information, goals, and questions to maximize initial meetings or sessions.

As coaches and consultants, our goal is to guide individuals on their unique journey.

Compete not just on positioning, but PROXIMITY to where they are at within the buyer’s journey.

To do that successfully, we need to be relevant to them at each stage.

By solely focusing on the end result and skipping the buyer’s journey, we miss out on the opportunity to demonstrate our value and expertise.

Don’t miss the opportunity to give your market a taste of how you work by leading them through the buyer’s journey.

Unless you don’t want to be a leader 😉

I believe in you.

P.S. Want to see how to find the low-hanging fruit in your market on LinkedIn and be the most relevant option they come across? Book a time with me and I’ll show you the process.

5 Lessons the Shooting Range Teaches Us About Business

by Nate Morse | Feb 19, 2024 | Uncategorized

It’s always intriguing to me how many business lessons are learned outside of business.

I’ve been shooting guns since I was 5 and building businesses since 14 and I’ve noticed a lot of crossover of insights.

Here are 5 Lessons the Shooting Range Teaches Us About Business.

1. Speed and Precision Balance

At the range you will see a lot of people standing there with pistols trying to hit a bullseye on the target.

Unfortunately, this isn’t that useful for self-defense scenarios.

Instead of sitting there plinking at some targets, practice unholstering and hitting center mass.

Aim with your body, not the sights.

You don’t have time to aim for “perfect”.

Just as unholstering and firing under pressure can save lives, swift decision-making can make or break opportunities in business.

2. Calm Under Fire

2 weeks ago I visited a range and had a wild experience.

I took a few friends to a range last week to shoot for the very first time.

As we were getting things setup, asked the guy behind the desk if we could split the payment since we

had 6 people and some had rentals etc.

He absolutely freaked out.

He said he couldn’t handle this etc.

Stormed out of the room.

Someone else had to take over.

Whatever you are imagining, yes, it was exactly like that…maybe worse.

I can’t think of any place you need to be more calm than running a gun range.

The true test of leadership is staying composed under stress.

Just like handling firearms requires calm, business challenges demand a level head and clear thinking.

Business is 90% a mind game.

3. Adaptability is Non-negotiable

Conditions change, and so must we.

The ability to adapt quickly is as crucial on the range as it is business.

4. Realistic Practice Equals Real Success

Effective training mimics real-life scenarios.

Similarly, in business, practical experience and preparation condition you to handle what business throws at you.

5. Purpose-Driven Action:

Without a clear target, you may as well be blindfolded.

In business, clarity of purpose focuses efforts and drives meaningful results.

Much like a high-stakes situation at the gun range, is not just about the shots we take but how we prepare for them, how we adapt, and how we learn from each trigger pull.

Last week, I finished a new and more potent version of my popular training, “How to Flood Your LinkedIn Inbox With Whale Clients in 20 Minutes a Day”. If you haven’t seen it yet, click here.

Simplify to Amplify: The 5-Step Blueprint to Transform Your LinkedIn Presence

by Nate Morse | Feb 6, 2024 | LinkedIn

“My last coach had me posting, but it didn’t feel systemized”

“It felt…disconjointed”

This wasn’t the first call I have heard this on where someone was juggling tactics and trying to feel like you have a system you understand.

Navigating LinkedIn doesn’t have to be a journey through a maze of confusion.

With the right systematic approach, you can simplify your strategy, amplify your impact, and align your online presence with your core values and goals.

Enter the Linked Content System—a revolutionary approach designed to streamline your efforts and supercharge your results.

Here are 5 Steps to to Simplify & Amplify Your LinkedIn Efforts:

Step 1: Clarify Your Objectives

Start with the end in mind. What are your goals on LinkedIn? Whether it’s building your network, generating leads, or establishing yourself as a thought leader, defining clear objectives is your first step toward a simplified, impactful strategy.

Want to make your presence more potent? Checkout my Better Client Blueprint.

Step 2: Optimize Your Profile for Clarity and Impact

Your LinkedIn profile is your digital handshake.

Make it count by aligning every element—from your headline to your summary—to your core objectives.

This step ensures you’re presenting a cohesive, compelling image that resonates with your target audience.

For more help with your profile, checkout my best seller, The LinkedIn High-Ticket Handbook.

Step 3: Master the Art of Simplified Content Creation

Overwhelm often comes from not knowing what to post.

By focusing on a few key themes or content pillars that reflect your expertise and audience interests, you can create a content calendar that simplifies the process and ensures consistency and relevance.

(Ready to transform your LinkedIn strategy? Book a call with me for a free audit)

Step 4: Engage and Automate Strategically

Engagement is key on LinkedIn, but it doesn’t have to be time-consuming.

Learn which interactions make the most impact and where automation tools can save you time without sacrificing personal touch.

This balance is crucial for building meaningful connections.

Step 5: Measure, Learn, and Adjust

Simplification also means focusing on what works.

Use LinkedIn analytics to track the performance of your content and interactions.

This insight allows you to refine your approach, focusing more on strategies that drive results and less on those that don’t.

In APEX Alliance, we have created an optimization path to get results as soon as possible. For more info, book a call with me to see if there is a fit.

Imposter Syndrome: 9 Ways to Deal With It Before It Hinders Your Success

by Nate Morse | Feb 2, 2024 | Personal Optimization

“Am I good enough?”

“Did I get lucky?”

You’re not alone.

It’s common for high-performers to feel self-doubt, or “Imposter Syndrome”.

That gnawing feeling of unworthiness.

A constant internal questioning – did I just get lucky? Am I REALLY good enough?

This feeling is a sign that you’re pushing the boundaries.

But don’t let these feelings stop you.

Here are 9 ways to help you navigate it:

Acknowledge It:

Become aware of your feelings.

Understand it’s common among high-performers to experience this.

Express Your Feelings:

Recognize and name the feeling.

You’re encountering “Imposter Syndrome”, a totally normal experience shared by many high-achievers.

Mindful Awareness and Rewiring Neural Pathways:

I made a discovery last week.

Often, imposter syndrome is rooted in deep-seated conditioning from our past.

To combat this, practice mindful awareness in the moment.

When you notice self-doubting thoughts, pause and objectively analyze them rather than immediately identifying with them.

This mindful check allows you to become un-identified with these thoughts, breaking from the “schema” and it’s choke-hold on you.

Doing this consistently creates new neural pathways, gradually replacing the old patterns of self-doubt with more empowering beliefs.

This technique not only helps in the immediate moment but also contributes to long-term mental resilience and self-assurance.

Share Your Feelings:

Talk to a mentor, colleague, or friend.

Entrepreneurs specifically, don’t share enough of this, in my opinion.

You might be surprised to find others feel the same way, and sharing can be liberating.

Reframe Your Thinking:

Switch your mindset.

View challenges as growth opportunities rather than proof of your inadequacy.

Build Confidence By Looking at Wins:

Keep a record of your wins, big or small.

Reflecting on them can remind you of your abilities.

Seek Feedback:

Don’t be your own harshest critic.

Ask others for their perspective on your value in the marketplace.

Or get help. If you are looking for help with LinkedIn, book a call with me and I will personally give you feedback and what I would do differently.

Set Goals That Bring Confidence:

Just like when you were a kid and you used a magnifying glass to burn leaves.

If the focus is too broad, you’ll never burn that leaf.

However, if the magnifying glass focuses the sun, you will be confident it will burn.

This is how we feel about our focus.

Understand Perfection is a Myth:

Embrace the human experience.

Making mistakes and having room to grow doesn’t mean you’re a fraud, it means you’re growing..

Visualize Success:

Focus on what success means to you in extreme detail.

Visualization can shift your fears into action.

A Parting Note

Dealing with imposter syndrome is a journey, not a destination.

Remember, it’s not about eradicating these feelings, they will come again I promise you that.

It’s about learning how to navigate them as you continue to grow and reach new levels..

You’ve got this.

How to Align Sales and Marketing with the M.A.P.S. Framework

by Nate Morse | Jan 26, 2024 | LinkedIn, Sales

Was talking to a friend the other day.

“Would you consider your company to be a marketing or sales company?”

It’s a great question.

I replied to him with this.

“I actually sit at the crossroads of both, combining them into my own strategy.

Instead of focusing on just the buyers journey(marketing), or the sales process, we actually align the two and focus on driving results.

Next I showed him our journey mapping tool, where we literally align the sales process and buyers journey.

My M.A.P.S. Framework is broken down into key stages, each designed to seamlessly integrate sales and marketing efforts.

Here are some of those stages with some examples.

CONNECT: The First Encounter

Sales Process: This is about making the initial contact with the prospect.

Marketing Content Example: Share an insightful article or post on LinkedIn that addresses industry trends or pain points, inviting discussion and interaction.

ENGAGE: The Conversation Starter

Sales Process: Here, you’re actively engaging in a dialogue, showing that you’re paying attention.

Marketing Content Example: Create polls or thought-provoking questions related to your industry to stimulate engagement and show genuine interest in your connections’ opinions.

UNCOVER: The Insightful Inquiry

Sales Process: This stage involves digging deeper into the prospects’ needs and challenges.

Marketing Content Example: Post case studies or customer testimonials on LinkedIn that subtly show how your services have solved similar challenges.

DISCOVER: The Value Proposition

Sales Process: You’re identifying and discussing solutions that can help the prospect.

Marketing Content Example: Share short videos or infographics that clearly demonstrate the unique value proposition of your offerings.

CONSIDER: The Reflection Point

Sales Process: Prospects are contemplating your solutions and how they fit into their

requirements.

Marketing Content Example: Write articles or posts that detail success stories, focusing on the benefits and outcomes of your service or product.

ALIGN: The Strategic Partnership

Sales Process: It’s time to align your offerings with the prospect’s goals and demonstrate how you can achieve them together.

Marketing Content Example: Use LinkedIn Live to host a Q&A session, discussing industry challenges and showcasing your expertise in providing solutions.

COMMIT: The Closing Phase

Sales Process: You’re finalizing the deal and establishing the terms of the partnership.

Marketing Content Example: Personalized direct messages that recap the value discussed and the next steps, reinforcing the benefits of the partnership.

Not only did we make things easier for him in his sales and marketing efforts, but he was now confident because we plugged any holes or sticking points in the buyers journey.

This is only a small piece of what we go over inside the “M.A.P.S. Framework” inside the Better Client Blueprint.

Not only do we show how to align your sales journey to their buyer’s journey, but it shows how to find the best clients on LinkedIn, which Kevin used to get a record month.

Click here to learn more about the Better Client Blueprint.

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