5 Lessons the Shooting Range Teaches Us About Business

Nate Morse

It’s always intriguing to me how many business lessons are learned outside of business.

I’ve been shooting guns since I was 5 and building businesses since 14 and I’ve noticed a lot of crossover of insights.

Here are 5 Lessons the Shooting Range Teaches Us About Business.

1. Speed and Precision Balance 

At the range you will see a lot of people standing there with pistols trying to hit a bullseye on the target.

Unfortunately, this isn’t that useful for self-defense scenarios.

Instead of sitting there plinking at some targets, practice unholstering and hitting center mass.

Aim with your body, not the sights. 

You don’t have time to aim for “perfect”.

Just as unholstering and firing under pressure can save lives, swift decision-making can make or break opportunities in business.

 

2. Calm Under Fire 

2 weeks ago I visited a range and had a wild experience.

I took a few friends to a range last week to shoot for the very first time.

As we were getting things setup, asked the guy behind the desk if we could split the payment since we 

had 6 people and some had rentals etc.

He absolutely freaked out.

He said he couldn’t handle this etc.

Stormed out of the room.

Someone else had to take over.

Whatever you are imagining, yes, it was exactly like that…maybe worse.

I can’t think of any place you need to be more calm than running a gun range. 

The true test of leadership is staying composed under stress. 

Just like handling firearms requires calm, business challenges demand a level head and clear thinking.

Business is 90% a mind game.

 

3. Adaptability is Non-negotiable 

Conditions change, and so must we. 

The ability to adapt quickly is as crucial on the range as it is business.

 

4. Realistic Practice Equals Real Success 

Effective training mimics real-life scenarios. 

Similarly, in business, practical experience and preparation condition you to handle what business throws at you.

 

5. Purpose-Driven Action: 

Without a clear target, you may as well be blindfolded. 

In business, clarity of purpose focuses efforts and drives meaningful results.

Much like a high-stakes situation at the gun range, is not just about the shots we take but how we prepare for them, how we adapt, and how we learn from each trigger pull.

Last week, I finished a new and more potent version of my popular training, “How to Flood Your LinkedIn Inbox With Whale Clients in 20 Minutes a Day”. If you haven’t seen it yet, click here

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